Authority Marketing Expert Donna Gunter Says Being Found on the First Page of Google is No Longer Enough
November 18, 2015
The consumer thinks that this professional must obviously be the best, due to the multiple citations coming from trusted third-party sites.”
In order to get third-party citations, Gunter recommends three strategies. However, that is no longer the case.
Amazon best-selling author Donna Gunter has been helping her clients position themselves as authorities and advocates and educators since 1999 by leveraging their knowledge to gain authority status in their industry, then dramatically amplifying their message and showing how to convert the new audience into high paying customers. If you’d like, you can explain your choice in the comments below.
Be and editor! Choose an option below:
. Once a consumer has completed a search and perused the listings on page one of Google, that consumer will then ‘check out’ the business to see what others have to say about it,” adds Gunter. “Oftentimes,” notes Gunter, “the consumer will search for the professional’s name on Google to see what appears. That first page placement would solve many of their traffic issues.
As few as three years ago, most businesses could solve their traffic problems by having their website optimized so that they would appear on the first page of Google’s search results.
This process may include looking at reviews and seeing if the service professional has appeared in the media.
Authority Marketing Expert Donna Gunter states that today a business has to prove their credibility. “Today’s consumer wants to check the credibility of a business, especially if the business offers a professional service, like consultants, coaches, financial planners, accountants, attorneys, and the like. She does this by creating newsworthy events that position professionals as the top authorities in their field, then maximizes their exposure for the event on sites of ABC, NBC, CBS, & FOX affiliates plus other newspaper and authority sites. The first, media releases, should be submitted regularly anytime the professional has something to announce, like winning an award, being cited by the media, appearing as a guest on a podcast, or publishing a book.
What do you think of this story?
Select one of the options below. If the professional has positioned himself properly, the consumer will find numerous third-party citations about that professional, like those found on major media sites, YouTube, and online magazines and blogs.”
“When the consumer finds the professional ‘everywhere, adds Gunter, “that consumer will more than likely chose the well-positioned professional as the one with whom he chooses to do business. Your feedback will help tell CNN producers what to do with this iReport. Being found on multiple sites gives the professional instant credibility. Thirdly, the professional can position himself as an educator and advocate for his clients by writing educational articles that appear online as guest blog posts or in online magazines or industry publications. Secondly, the professional can use Google Hangouts to produce quick, informative, educational videos that are optimized for the professionals name and occupation and posted to the professional’s YouTube account
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