Google launches Eddystone, its platform-agnostic iBeacon competitor

With third party vendors like Estimote, Bluvision, and on board, it hopes to reach the networks that already exist on iBeacon’s platform while adding more functionality to its own Google Now service.

Alongside the launch, Google will offer the Nearby API and Proximity Beacon API to help developers focus on how to transmit data to devices that are in range of select beacons, while allow them to monitor beacons to make sure everything is running smoothly.

Eddystone is Google’s clear shot at Apple’s iBeacon technology, but Google says its format is completely platform-agnostic – provided the device supports BLE.

Google today announced Eddystone, its open source Bluetooth Low Energy (BLE) beacon format.

eddystone proximity

? Eddystone [GitHub via TechCrunch]

Read next: 7 things you should do before launching a beacon program

Google launches Eddystone, its platform-agnostic iBeacon competitor

For now, Google does not plan to charge for Eddystone. For example, a user’s phone might provide transit times when they are at their local bus stop, or bring up a event ticket barcode when they’ve arrived at the venue.

If you’re not familiar, beacons are low-energy battery-friendly hardware that use Bluetooth to transmit data. Since Bluetooth connections have a much smaller range public Wi-Fi and work indoors unlike GPS, it allows retailers, developers and companies to precisely pinpoint the user’s location and send relevant information based on where consumers currently are.

eddystone google logo. The standard is designed to help developers work with beacons and provide location-based content straight to users’ smartphones.

Imagine walking into a restaurant and receiving the menu on your phone screen by the time you sit down. With Google’s search technology, users may also be able to tap menu items and look up photos of the dish to learn more without the need to flag a waiter’s attention.

In the case of Eddystone, Google is hoping that developers will be able to build even more contextual apps

Amelia Woodward

Amelia Woodward

Hopefully you will now be less likely to fall for a system that doesn't work. There are systems that can and will bring you rewards but it is imperative that you know what you are buying first.
Amelia Woodward

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