Real Madrid Selects Digital Artists as the Official Partner for Developing Mobile Games and Applications

With over a

hundred years of history, the Club considered by the FIFA as “The Best

Football Club in the 20th Century” has been reaping successes on and off

the field.

Digital Artists is an independent, talent-powered studio that partners

with leading creative artists and brands to produce original digital

entertainment for all screens.

“Our goal is to produce the most original, fun and accessible mobile

content in order to connect with and grow Real Madrid’s loyal

following,” says Adam

Shaw, CEO, DA. “We are eager to align our efforts with such a

powerhouse club and are excited to launch the upcoming games and

applications.”

Fans can now find exciting games and entertaining applications from the

Real Madrid team through the offerings that will operate on Apple’s

iPod®, iPad(TM) and iPhone® devices as well as Android(TM) applications, RIM

Blackberry® devices, Symbian OS, Java technology and with Windows Mobile.

“We are very pleased to work with Digital Artists to offer a wide range

of mobile products to reach the global Real Madrid fanbase.” said Pedro

Duarte, Mobile Marketing Manager for Real Madrid C.F. “Recognizing

the powerful impact Digital Artists made with other sport stars, this

deal gives us the possibility of developing new products in the mobile

arena providing added value to the Real Madrid fan experience.”

Consumers will have access to the Real Madrid handset offerings and can

download free and premium applications through online app stores and

markets.

About Real Madrid

LOS ANGELES–(BUSINESS WIRE)–The Spanish football club, Real Madrid C.F. Co-founded by Chief Executive Officer

Adam Shaw and Chief Creative Officer William Kendall, Digital Artists’

talent includes top content creators and personalities in film,

television, music, sports and new media, including Cristiano Ronaldo,

Morgan Spurlock and the Farrelly Brothers.

About Digital Artists

. has selected Digital Artists

(DA), an independent talent-powered studio, as the worldwide licensing

representatives for the creation and development of official,

high-quality Real Madrid mobile games and applications for all handheld

devices.

Since Real Madrid CF won its first title back in 1905, Real Madrid has

grown to become the most laurel-laden club in history

Amelia Woodward

Amelia Woodward

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Amelia Woodward

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