SURVEY RATES LALIQUE, BACCARAT AND STEUBEN AS LUXURY GLASSWARE WITH MOST PRESTIGE.
November 26, 2015
In addition to individual and composite metrics by age, gender, income and net worth, the survey measured a brand’s ability to merit a significant premium cost and the correlation of price premium worthiness with the composite index of the 4 factors. “A luxury brand’s reputation and customer expertise are the empirically verified drivers of income and profitability. Steuben andChristofle placed third and fourth, respectively. A different crucial research metric was a rating by wealthy consumers of the brand’s erosion or enhancement as a luxury brand in the course of the past 12 months. . The category scoreswere close, indicating a will need for greater brand differentiation, theLuxury Institute determined.
“Baccarat was rated highest as the brand that delivers consistently superior quality, while Lalique scored highest on uniqueness and exclusivity,” Milton Pedraza, the Luxury Institute’s chief executive officer, said in a statement. ″Christofle and Lalique virtually tied as the brands perceived to be most utilised by men and women who are admired and respected, and Baccarat and Steuben followed closely.”
The Luxury Institute surveyed much more than 400 households with a minimum of $200,000 in gross annual household revenue and a minimum household net worth of $5 million.
Ten brands had been rated: Baccarat, Christofle, Cristal Saint Louis, Kosta Boda, Lalique, Orrefors, Riedel, Steuben, Swarovski and Waterford. Other brands did not register sufficient awareness with these surveyed to be rated.
Caption(s): Baccarat, the number-two luxury glassware brand, was rated highest as the brand that delivers “consistently superior quality.” / Lalique was the top-rated luxury glassware brand, scoring highest on uniqueness and exclusivity, according to a current survey by the Luxury Institute.
The Luxury Institute’s survey incorporated 4 pillars of value: high quality, exclusivity, a measure of enhanced social status and a measure of the brand’s capacity to make a buyer feel special. Seven-point scale ratings had been converted to a zero-to-100 scale. “This survey sends a clear message that even at the highest levels of heritage and luxury, brands have to have to do a a great deal much better job of carving out powerful and unique positioning in the minds of ultra-wealthy consumers,” Pedraza added. Overall, Lalique has the most effective reputation among ultra-wealthy consumers who know it, and, as expected, edged out the others in being the brand most worthy of a important value premium.”
NEW YORK-Lalique edged out Baccarat by a narrow margin as thetop-rated glassware brand, according to a new Luxury Brand Status Indexluxury glassware survey performed by the Luxury Institute
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